COMMENTS: Large format, 14’x48’, brand new digital billboard reaching southbound traffic from San Francisco. In the heart of the Easy Bay, on the highest trafficked stretch and targeting local commuters heading to and from popular SF East Bay suburbs I- 880 is the main artery connecting San Francisco and San Jose through the very densely populated East Bay.  Median Household Income >$115,000, with almost 30% of the households over $200,000/year (more than double the national average).